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D. Bruce Merrifield, Jr
Bruce Merrifield

Welcome to Merrifield

Helping distribution firms to achieve high-performance results

Since 1974, I’ve been - an executive, consultant, and entrepreneur - within the world of independent distribution channels. I’m now transitioning from – deals, speaking, consulting and advising – into more writing.

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Please click on the links below to explore my services and resources
Services
2/5/2025
Services
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Writings
2/3/2025
Writings
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Media / Video
10/1/2012
Media / Video
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Other Resources
11/6/2000
Other Resources
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30 minute free consultation
30 minute free consultation
Benefit from many years of professional experience.
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Latest Blog Articles

3/2/2026
#29. Olympic - “Dude! Whatever! All Good” – Wisdom
The Cortina ’26 Winter Olympics reached three new levels of excellence for: performances, sportsmanship, and mastery wisdom.
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2/24/2026
#28. STRESSED? ADD “MICRO-DOSING OF AWE”
There is much to be stressed about these days. And, being constantly vigilant - for what challenge is next - is exhausting and unhealthful.
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2/13/2026
#27. A Simple Philosophy I Keep Coming Back To…
A substack piece by my daughter, Jane, who is a sales executive with Cisco. She has been working on improving her “space” in which she is pivoting from victim to victor.
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