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Bruce Merrifield

Welcome to Merrifield

Helping distribution firms to achieve high-performance results

Since 1974, I’ve been - an executive, consultant, and entrepreneur - within the world of independent distribution channels. I’m now transitioning from – deals, speaking, consulting and advising – into more writing.

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Please click on the links below to explore my services and resources
Services
2/5/2025
Writings
2/3/2025
Media / Video
10/1/2012
Other Resources
11/6/2000

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Benefit from many years of professional experience.

Latest Blog Articles

1/26/2026
Below is a substack piece by my more-talented-than-Dad daughter, Jane. She is a sales executive with Cisco who also has been writing advice pieces at substack.
12/17/2025
Our global economy is now in a state of increasing permacrisis. Plus, AI will impact the knowledge-content of every occupation. Both you and your employer need to boost respective -“curiosity quotients” (CQ).
12/3/2025
Autonomy, self-agency, self-efficacy, and mastery are four inter-related factors that both self-learners and managers (aka parents, teachers, coaches, mentors) should consciously grow. Call them “the CAN-DO 4”.

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