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Bruce Merrifield

Welcome to Merrifield

Helping distribution firms to achieve high-performance results

Since 1974, I’ve been - an executive, consultant, and entrepreneur - within the world of independent distribution channels. I’m now transitioning from – deals, speaking, consulting and advising – into more writing.

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Please click on the links below to explore my services and resources
Services
2/5/2025
Writings
2/3/2025
Media / Video
10/1/2012
Other Resources
11/6/2000

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Benefit from many years of professional experience.

Latest Blog Articles

6/29/2026
Why Direct Feedback is an Act of Kindness. A lot of people naturally shy away from giving direct feedback. If you find yourself hesitating to speak up, don’t beat yourself up. It actually contradicts deep-seated evolutionary human tendencies.
6/10/2026
“Future Shock” was a book authored by Alvin Toffler in 1970. It’s a psychological condition that happens when: we are not able to adapt fast enough to keep up with the changes dictated by accelerated - technological, economic, and social - changes.
3/31/2026
We Are Wired to Want to Improve; Why Do We Underachieve? Both individuals and companies know how and want to improve. But, the fears of starting out wrong and/or failing (incompetently) are common stalls.

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