Chapter One:      Is This Book For You? What Will You Learn? Stepping Down a                                                             Path to Line-Item Profitability Analytics (“LIPA”)

 Chapter Two:      Journey Help For: Thinking Big, Then Acting Small

 Chapter Three:    A 41-Year LIPA-Journey With Friends; Yours in 1 - 2 Years

  Chapter Four:      Prepare For (Emotional) Resistance To All Things

 Chapter Five:       I. An Index of 39+ “Net-Profit” (Customer) Concerns
                          II. Introduction to Answers (and) Answers To Those Concerns